If you don’t find the job of your dreams, you have to create it.
Innovation Strategist & Service/Business Designer

Iva Pérez Bolívar

Fan of humans.

Hello! Welcome to my profile.

I’m an Electronic Engineer with a Master in Mobile Communications and a Postgraduate in Audiovisual Interactivity. I reinvented myself as an Innovation Strategist and Service/Business Designer through hands-on learning activities, becoming a practitioner with expertise in uncertainty, prototyping, and iteration processes.

I like to say I’m on a personal mission to preserve our humanity, keeping our curiosity, creativity, and emotions alive. I care about people and firmly believe that without people, innovation can’t happen.

If you want to empower your team and encourage them to solve real problems & re-think how they can improve your product or service, then I’m your woman!

Write any time and let’s make things happen.

― Thanks for reading.


Emotional Intelligence

One of my best qualities is the ability to empathize with people. I know how to listen and make them feel comfortable. I can read body language and use it to manage different personality types in a mixed group of work, interview, or co-creation.

Critical Thinking

I like to challenge arguments and analyze the evidence. Detect logical connections between insights and use this information to solve problems and identify opportunities. Having a healthy questioning attitude help to evolve smartly during any (innovation) process.

Maker mindset

As an engineer, I believe in the power of making things tangible (prototypes) and bringing this empowerment to the team. Being curious and empirical has always helped me to move forward in any project.

Dynamic speaker

I studied Radio Broadcasting for two years, after that I had a live talk show on a local radio station for three years. That experience helped me in storytelling, improvisation, interview, and oratory skills. I’m comfortable talking in public and bringing energy to the audience.


June 2019
AJ&Smart & Jake Knapp
Design Sprints 2.0 (updated version)
June 2019
Prototyping for Digital Experiences
April 2019
A Crash Course in Data Science
Feb. 2019
Service Design Show
The -Journey- Perfect Map
Dec. 2018
Designing a Business
June 2016
Leading for Creativity
May 2016
Tim Clark
Business Model You
March 2015
Design Thinking for Business Innovation


Aula Radio
Radio Broadcaster
Polytechnic University of Catalonia
Postgraduate in Audiovisual Interactivity
Polytechnic University of Catalonia
Master in Mobile Communications
José Antonio Páez University
Electronic Engineering

About my work



Some of the events I have participated in:
Some of the companies I have worked for:
Business mentor

Looking forward to work with you!

“Like what you do, and then you will do your best” ―Katherine Johnson.