Client: Mediolanum Bank Location: Barcelona, Spain
Role: Service Designer & Facilitator Duration: 1.5 months
Skills: Facilitation, Dynamic speaker, Design Thinking, Service Design, Business Strategy
Mediolanum Bank is a traditional Italian bank that prioritizes strong relationships and exclusive services for their customers. Since two years the bank has been working on an internal innovation program to develop new customer-centered services. The development is done by multidisciplinary teams across the bank, that comes together and work on different ideas, afterward these go through a selection process on the board member, to finally implement the most feasible and innovative ones.
- Design a 4-hour workshop for the multidisciplinary groups (different departments involved in the internal innovation program) with the goal of learning and introduce a user-centered methodology in the concept development of the idea
- Prepare visual tools that help the teams define the basic elements (resources and profiles) that will be needed to implement the idea, build the -innovative- strategy plan
- Create a printed guide for the attendees “A quick Innovation guide, based on Design Thinking” so they can continue their learnings and apply the techniques exposed on during the session
Printed tools & Quick Guide