Business Strategy session

Business Strategy session

Client: Healthcare communication agency              Location: Barcelona, Spain

Role: Facilitator                                                              Duration: 1.5 months

Skills: Business Development, Facilitation, Design Thinking, Service Design Strategy

Healthcare communication agency, focused on strategic consultancy, advertising, online marketing, scientific evidence and digital services. For this agency, I developed a Business Strategy session for a pharmaceutical company that is looking to develop an holistic strategy for the launch of a new product.

Main responsibilities

  • Plan a Business Strategy 4-hour session for a multidisiplinary group: different departments involved on the new medicine’s launching (marketing, sales, medical, reasearch, etc)
  • Integrate in the session, elements of the new medicine’s branding plan
  • Facilitate the session with new dynamics that can help to define a SWOT diagram (airplane metaphore), success’s factors and key elements in order to build the key launching strategies

The outcomes are classified information.

  • Client Healthcare communication agency
  • Date 20 Abril, 2016
  • Tags Business Development, Design Thinking, Facilitation, Healthcare, Service Design

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