Business Strategy session
Client: Healthcare communication agency Location: Barcelona, Spain
Role: Facilitator Duration: 1.5 months
Skills: Business Development, Facilitation, Design Thinking, Service Design Strategy
Healthcare communication agency, focused on strategic consultancy, advertising, online marketing, scientific evidence and digital services. For this agency, I developed a Business Strategy session for a pharmaceutical company that is looking to develop an holistic strategy for the launch of a new product.
- Plan a Business Strategy 4-hour session for a multidisiplinary group: different departments involved on the new medicine’s launching (marketing, sales, medical, reasearch, etc)
- Integrate in the session, elements of the new medicine’s branding plan
- Facilitate the session with new dynamics that can help to define a SWOT diagram (airplane metaphore), success’s factors and key elements in order to build the key launching strategies
The outcomes are classified information.
- Client Healthcare communication agency
- Date 20 abril, 2016
- Tags Business Development, Design Thinking, Facilitation, Healthcare, Service Design